Overtime FC Launches Inaugural Kit Collection
In Collaboration with Kappa and Klarna
Overtime, a pioneer in connecting with next-generation fans, has announced the launch of Overtime FC's first-ever merchandise collection. This debut features a collaboration with the renowned sportswear brand Kappa, with Klarna, the AI-powered global payments network, and shopping assistant, serving as the exclusive jersey sponsor.
This unique partnership exemplifies Overtime FC's innovative approach to blending the worlds of sports, culture, and fan engagement. By releasing a full performance kit without being a traditional fútbol club, Overtime FC showcases the potential of digital communities to transcend conventional boundaries and drive commerce. The collection symbolizes the power of modern fandom, where digital connections can create real-world impact.
The highly anticipated collection will make its grand debut on Saturday, August 10th, in downtown NYC. The event will take place during Bowery Premier's first-ever All-Star Game, a highly competitive seven-a-side league based in Manhattan. The players will be kitted out in the inaugural Overtime FC x Kappa collection, with the Manhattan Bridge serving as an iconic backdrop for this momentous occasion.
Overtime has always been a leader in sports media innovation, capturing the attention of a massive and engaged Gen Z and Millennial audience. The launch of this Overtime FC merchandise collection not only diversifies the Overtime brand across various sports and categories but also highlights the growing influence of soccer in America. As the lines between fútbol and fashion continue to blur, brands like Overtime are redefining the game through engaging content and continuous product drops.
The Overtime FC kit, designed in collaboration with Kappa, is more than just sportswear; it is a statement piece that reflects the diverse and vibrant Overtime community. The collection features the iconic Kappa 'Omini' logo—silhouettes of a man and a woman sitting back-to-back—symbolizing the values of equality, unity, and mutual respect. Since its founding in 1969, Kappa has been a mainstay in the soccer industry, consistently delivering top-quality football shirts while resonating with younger fans through innovative designs and high-profile collaborations.
Klarna's involvement as the exclusive front-of-shirt sponsor adds another layer of authenticity to Overtime FC, reinforcing its position as a leading fútbol 'club' without a traditional team. This partnership highlights Klarna's dedication to engaging with younger, digitally-savvy consumers who value convenience, accessibility, and style. The use of Klarna's "buy now, pay later" platform ensures a seamless and gratifying shopping experience for fans, making the collection widely accessible.
As Overtime FC continues to push the boundaries of sports and culture, this inaugural collection sets the stage for future collaborations and product drops. By redefining the landscape of soccer fashion, Overtime FC is poised to become a key player in the convergence of sports and lifestyle. The launch on August 10th promises to be an unforgettable event, marking the beginning of an exciting new chapter for Overtime FC and its ever-growing community.
Pre-Sale Date:
Monday, August 5
Online at Overtime Shop: http://shop.overtime.tv
Official Launch Date:
Saturday, August 10 - 12:15pm ET All-Star Match
On-Site at Overtime FC All-Star Game, in partnership with Bowery Premier
Murry Bergtraum Field, 161 Cherry Street, Manhattan
As well as Online at Overtime Shop: http://shop.overtime.tv
Photo: @trashhand
Models: Travis Forsythe @itekkers & Lexi Hill @lexhil