Rediscovering Legacy with Soccertes
In the dynamic universe of fútbol, where every kick narrates a story and each goal echoes a chapter, Soccertes emerges—a brand deeply entrenched in history, fueled by familial inspiration, and ignited by an undying passion for the beautiful game. Born in 2023 under the creative vision of Founder and Director Cameron Jones, Soccertes is more than a mere fusion of fashion and sport; it's an unfolding narrative that weaves together the past, present, and future of fútbol culture.
Picture the golden era of the 1970s, when the North American Soccer League (NASL) reigned supreme, and the legendary New York Cosmos graced the field. Clive Toye, the visionary grandfather of the founder, embarked on a transatlantic journey from England with a singular dream—to infuse the thrill of professional fútbol into the veins of the United States. Taking charge of the New York Cosmos, Toye orchestrated the signing of iconic players such as Pelé and Franz Beckenbauer, propelling fútbol into a new era.
As time unfolded, Soccertes discovered a renewed purpose when Cameron Jones stumbled upon a hidden gem in his grandfather's storage—a graphic that transcended a mere smiling ball. It was an invitation to reconnect, build a community, and tell a story—an epic saga intertwining family, passion, beauty (the beautiful game), love, creativity, and imagination. Thus, Soccertes was reborn, echoing the tale of bringing an idea to life and turning dreams into reality.
Soccertes, envisioned by Cameron Jones, stands as a design venture that epitomizes the magic of dreams and creation. Nestled in the heart of New York, the brand transcends conventional fashion; it's an expression of inspiration manifested in tangible form. Employing luxury techniques and practices, Soccertes seeks to narrate compelling stories through its ready-to-wear collections and pieces.
Fútbol serves as the catalyst for their creative journey, leaving room for every element that makes the world of Soccertes spin—design, sport, luxury, music, art, and fashion. The brand's philosophy is beautifully simple: Dream. Create. Connect.
In essence, Soccertes is a cultural symphony, a jubilation of fútbol's rich history, and a celebration of the dreams that shape the beautiful game. Through fashion, design, and an unwavering commitment to storytelling, Soccertes extends an invitation to dream, create, and connect with the very essence of fútbol culture. As we embark on the exploration of "Cosmos Country," a collection dropping in the early days of 2024, we delve into a journey that transcends time and space, embracing the legacy of those who dared to dream on the fútbol fields of yesteryear.
Photos: Oliver Halfin
Shop the collection here