Bridging Fútbol & Fashion
In a world where fashion and football cross paths, Naomi Accardi and Sam Herzog have broken the mold with the launch of their platform, systemarosa, which is set to redefine the way we perceive the beautiful game. More than just a platform, systemarosa is a celebration of the football culture that has captured the hearts of enthusiasts worldwide, and it does so with a particular focus on women.
Founded in 2023, systemarosa is an interdisciplinary platform at the intersection of football and fashion, with a heavy focus on vintage and archival garments.
A journey that grew from the founders' shared love for vintage football style and the sport itself. What sets this platform apart is its ability to seamlessly merge commerce and research to provide an ever-expanding, curated collection of archival football garments. These are carefully sourced from Europe and the United States, adding a touch of authenticity to your wardrobe.
But systemarosa doesn't stop at clothing. It further offers editorial inspiration and community events designed to foster an inclusive atmosphere. As the world witnesses an increasing number of people drawing inspiration from the beautiful game, systemarosa aims to elevate and provide access to football fashion while preserving its authentic flair.
What makes it truly stand out is its commitment to breaking stereotypes by catering to an often-overlooked female audience. It centers on pre-2000s non-league jerseys, allowing fans to embrace a more diverse and unique selection, all while avoiding the need to commit to a big club.
At systemarosa, the mission is clear: to create an ecosystem where football, fashion, and community can thrive harmoniously. It's a place where you can shop for football-inspired attire and access a consultancy service and a rentable archive. It's a hybrid space that aims to redefine the boundaries of football and fashion. It's where passion and extensive knowledge of the field merge seamlessly.
The name "systemarosa" itself is a nod to the football lexicon in Italian. "Systema" refers to the famous WM formation, while "rosa" can translate to "roster," "rose," or "pink." It's a name that encapsulates the essence of this platform – the blend of vintage football and modern style.
In an intimate community event held at Neighbors Studio in Greenpoint, NYC on September 23rd, systemarosa unveiled its "First Touch" collection. The event was supported by Casalú and New Belgium, making it a memorable occasion for all who attended.
As the founders, Naomi Accardi and Sam Herzog, have realized, football is more than just a sport; it's a culture, a lifestyle, and a source of inspiration.
systemarosa embodies this spirit, ensuring that each piece in their collection tells a unique story. Stay tuned for their upcoming November community event.
Photos by: Logan Jackson & Sarah Jordan